Portfolio

A Copywriting Sampler

***Here’s a smattering of samples of what I can do for populer products, services, and entertainment titles. I’ll update this periodically:

Dishonored 2

Photo Courtesy of BagoGames on Flickr, 2016.

This is promotional copy suitable for the description for digital download pages, such as Steam (PC), Playstation Network (PS4), and Xbox Marketplace (XBOX ONE): 

The Empress of the Isles, Emily Kaldwin, knows well that destiny is a luxury, not a constraint, and one which her family cannot afford. The path was shattered when her childhood was dashed against the rocks, her mother, Jessamine, butchered right in front of her, her father, Corvo, framed by the Spymaster. Emily herself was rendered a bargaining chip, twice, until her father set things right, by any means necessary.  Now, 15 years later, turmoil strikes again, as critics of the new Empress are silenced with extreme prejudice, and whispers point the blame on Emily and Corvo. On the 15th anniversary of her mother’s death, a violent coup is organized, in part a betrayal by the duke of Serkonos, crowning a zealous witch in Emily’s place. Delilah Copperspoon, the arcane painter, claims to be the half-sister of Jessamine, cast aside long ago. Forced to flee for the sultry and exotic city of Karnaca, you, as either Emily or Corvo, shall once again splinter the roots of conspiracy, bringing Duke Luca Abele and Delilah what is coming to them, and reclaiming the throne. Will another collapse drive them to exact brutal revenge, or will they resolve to truly make things right?

The Outsider watches, once again, with great interest…

 

  • The Void calls again… Dishonored 2 puts the powers of the Void back into your hands, so you can stalk your prey with otherworldly efficiency. With both characters given full voice-overs, Corvo makes his return, with familiar, yet improved abilities, while his daughter Emily, no longer a helpless child, rips onto the scene with intriguing, unique powers of her own. The same precise handling from the fire game makes a triumphant whirlwind of a return, with even more gadgets, powers, and interactive objects! Whoever you choose, your enemies will be left questioning their own wits for years, should you allow them to survive…
  • A truly deep story-experience… The rich lore of the Dishonored universe grows richer with a new region to explore, and developed characters who react to your choices (including Emily and Corvo).
  • Stunning visuals… The Void Engine gives Arkane Studios even more muscle to flex on their already staggering attention to detail. Every environment, every character, and even the objects in Karnaca are rendered with transcendent care, making for a truly immersive experience.
  • Mind-bending level design… Ingenious and expansive levels will test your wits and destroy any notion of limits when it comes to game architecture. Each mission takes you to truly sublime locale; “jaw-dropping” is not an exaggeration when it comes to Dishonored 2.

Critical acclaim… Dishonored 2 has left critics floored worldwide, expanding on its award-winning predecessor’s success. As far as games go, this is a sequel which has a truly lived up to the hype!          

G-Fuel

G-Fuel is an energy supplement designed specifically for gamers. It has specific nutrients (and caffeine, of course) designed to enhance focus and avoid the typical “crash”that comes with energy drinks. 

Looking for a new way to step your game up? Tired of crashing only a few hours after an energy drink or coffee? Feel like the energy you get from those cans just give you nothing but jitters? G Fuel solves the problem right quick! Since 2013, Gamma Labs has come through with the perfect formula of vital amino acids, plant extracts, and enzymes to help you to reach another level of play. With their powers combined, they boost brain-power for gamers, granting max focus, reflexes, and cognition. Your game-sense will feel like it’s in hindsight, as you make all the right decisions, all at the right time. You will shave valuable milliseconds off your reaction time, allowing you to make that “VAC-worthy” flickshot, or the perfect shutdown to a push, all with no sugar, and no crash! With G Fuel, you’re ready for anything the other team throws at you, all day.

  • On top of caffeine and taurine, G Fuel keeps you on your toes (but not on edge!) for hours, with nutrients that help bloodflow (Vinpocetine), fight fatigue both mental and physical (Citrulline Malate), and even ease mid-clutch nerves (Bacopa extract)! Like a perfect play, G Fuel attacks distraction and confusion from every angle.

  • At 40 servings per tub, you’re looking at paying less than a dollar per serving. Go ahead, try and find a trustworthy alternative at that price…

  • Discover today what keeps thousands of streamers and competitors going as they click on heads and ace entire teams. Your friends will be screaming “REDDIT, REDDIT, REDDIT” before ya know it!

Aussie Shampoo Bottle Copy

These would be printed on the front and back of the bottle’s labeling, to entice customers perusing the aisle:

Aussie Shampoo and Conditioner

Packaging/label copy

Aussie “Mega Moist

Front side “MEGA MOIST *sub* Nurtures dry hair into smooth silk strands *sub* Nourrit les cheveux secs en des meches de soie.

Back side Give your hair a mud bath (minus any actual mud) with restorative ingredients such as Australian aloe, guava, Jojoba seed oil, and kangaroo paw… flower! Just try not to play with your locks too much afterward. *sub* DIRECTIONS: Squeeze a dollop on one hand, spread evenly on both palms and fingers, lather vigorously into hair, massaging the scalp. Rinse, and enjoy your lustrous mane!

FRENCH Subs – Donnez vos cheveux un bain de boue (sans la boue) avec des ingrédients restoratifs comme l’aloès australien, la goyave, l’huile de jojoba, et le fleur de patte kangorou. Mais essayez de ne jouer pas trop avec vos cheveux! *sub*  MODE D’EMPLOI: Prenez une bonne dose, diffusez également sur les mains, et massez le scalp. Rincez, et vos mèches seront marveilleuses.         

Aussie “Aussome Volume

Front Side – Give your hair the pep-talk it needs to stand tall and proud! *sub* Donnez vos cheveux une parole d’encouragement de se lever grandement.

Back Side – Take your hair for a walk on the wild side by breaking the law… of gravity! Aussome Volume gives locks the gall to turn heads, as it stays majestic for up to 24 hours. *sub* DIRECTIONS: Squeeze a dollop on one hand, spread evenly on both palms and fingers, lather vigorously, massaging the scalp. Rinse, and enjoy your styling-session!    

FRENCH Subs – Prenez vos cheveux en voyage de violer les lois physiques! Avec Aussome Volume, vous pouvez rendre vos mèches le courage de se lever pour 24 heures! *sub* MODE D’EMPLOI: Prenez une bonne dose, diffusez également sur les main, et passer entre les cheveux. Rincez, et vos mèches seront audacieuses.